Apple made big waves last week at their annual Worldwide Developers Conference.
But this blog doesn’t just end there.
It seems as if ever since the stumbling block that was Apple Maps (or may be even slightly before it), Apple has waned not because of tremendous shortcomings (excluding Apple Maps), but rather by the unthinkable: it was being out-innovated.
However, that may have changed this past week, as Apple has once again thrust itself back into the tech spotlight with a multitude of product enhancements, new products, and yes, a new innovative design, that have users, fanboys (and -girls) and the entire tech field as whole excited about having an Apple device. Here are some of our favorites from Apple WWDC.
Let’s face it, Apple desperately needed an innovative mobile focal point in the wake of Samsung’s revolutionary scrolling and pausing capabilities, that also (among other things) could compare to Android’s propensity for widgets – and Control Center, while not perfect, does just that.
Control Center provides iOS users with access to settings from any screen (including the lock screen), in a non-invasive, far less annoying way than your standard widget. Granted, Control Center is still kind of rigid given that settings are not interchangeable, but definitely provides users with a fresh new way to enjoy their Apple device.
While not necessarily revolutionary, Apple has managed to at least throw its proverbial hat in the ring when it comes to music streaming services (at last), and may even have done more than that since the service is free. Basically as one would expect (and has long been rumored) iTunes Radio will provide U.S. users with an all access pass to the iTunes library (all 26 million tracks), with genre-based playlists built around your library and tastes. The service, of course, will be fueled by text and audio ads, however users can maneuver around them by signing up, and paying for, iTunes Match. Nonetheless, given users will be able to skip tracks and tune-in to an extensive library for free (while competitors such as Google charge $9.99 a month) iTunes Radio could be a streaming force to be reckoned with.
New Apple Maps to Come
We’re mappers, so of course our interest was piqued when news that Apple is revamping its maps broke. In short, the issues that stemmed from Apple Maps were well documented (e.g. public apologies, new talent recruitment, stranded Australian outback travelers), but much like with iOS 7, expect a grossly overhauled map offering, with many of the original bumps smoothed over (a must should it wish to make a rebound from its initial attempt).